Case studies · 08
Clipper Tea
Digital delivery inside a £1m national brand campaign
Digital SHIFT led the digital delivery for Clipper Tea as part of a wider £1m national campaign, translating the campaign’s creative platform into digital work and coordinating the specialist delivery needed around it.
- Project provenance
- Client project
- Delivery context
- Digital SHIFT national-brand campaign work
- Period
- 2015
- Disciplines
- Featured · Commercial · Design
At a glance
Clipper Tea
Digital delivery for Clipper Tea as part of a £1m national campaign, translating the wider creative platform into campaign digital work.
Problem
A national brand campaign needed digital delivery aligned with its wider creative platform.
Intervention
Marc led Digital SHIFT’s digital delivery and coordinated the specialist work supporting the campaign launch.
Outcome
Campaign digital work delivered within the broader national campaign. The £1m figure is the overall campaign budget, not a Digital SHIFT fee or solely controlled spend; attributable performance metrics are not available in the retained record.
The full story
Digital delivery inside a £1m national brand campaign
Clipper Tea was part of Digital SHIFT’s wider work with nationally recognised consumer brands.
For this campaign, Marc Thornton led the digital delivery, helping translate the wider creative platform into campaign experiences and coordinating the specialist work required to support the digital side of the launch.
The £1m figure refers to the overall national campaign, not to a budget controlled solely by Digital SHIFT or Marc.
The case study is intentionally concise because that is the level of detail supported by the retained project record. Its relevance is straightforward: Digital SHIFT was trusted to operate inside a much larger national campaign, coordinating its part of the work while staying aligned with the broader creative and commercial direction.
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