Fix something that's stuck
Untangle a website, product, workflow or technical problem that is costing you time or opportunities.
Digital SHIFT · Independent practice
Digital problems, fixed.
Digital SHIFT is the independent digital practice of Marc Thornton, a Digital, Product & Technology Director with 15+ years' experience building products, businesses and multidisciplinary teams.
I'm currently taking on a small number of focused UK and European projects alongside my search for the right long-term leadership opportunity.
What I can help with
I can help when you need to:
Get a digital project moving
Turn an unclear requirement into a practical plan, then bring together the right people and tools to deliver it.
Improve an existing product or website
Review what is working, identify the real bottlenecks and prioritise changes around customer value and commercial results.
Apply AI practically
Identify useful ways to introduce AI, automation and knowledge systems without creating another expensive technology project.
Add experienced digital leadership temporarily
Provide senior product, digital or technology direction when you need experience now but don't need another permanent executive.
How it works
A different kind of engagement
I spent more than a decade building and running Digital SHIFT and the SKYLAB software and venture business, working across commercial strategy, product, technology, design and growth.
Today I keep things deliberately lean.
You work directly with me. For specialist implementation, I can bring in trusted expertise where appropriate rather than maintaining a large permanent agency overhead.
That makes Digital SHIFT particularly suited to short, clearly defined projects where an experienced pair of hands can make a meaningful difference quickly.
Track record
Selected experience
- Digital product and platform growth
- Commercial strategy and proposition development
- Websites and digital services
- Product and UX direction
- Technical delivery and specialist coordination
- Business systems and applied AI
- Brand, marketing and customer acquisition
My wider experience includes work with organisations and projects spanning ClickASnap, NHS Direct, UPS, ESPN, RNLI, Bournemouth University, Clipper Teas and the House of Commons.
Contact
Need something solved?
If you have a digital, product or technology problem that needs experienced attention, send me a short description of what is happening.
marc@digitalshift.co.ukFor my professional background, CV and leadership experience:
marc-thornton.com